A Jobs Jamboree for Friday, May 8th!
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In This Issue..

* Stress tests finally print!         
* The Gov't wants you to "feel good"...         
* Job losses decline on a weekly basis...                          
* Happy Mother's Day!                                                 

And Now... Today's Pfennig!

A Jobs Jamboree Friday!       

Good day... And a Happy Friday to one and all! Let's make it a Fantastico Friday, eh? Why not! It's the Friday to kick off Mother's Day weekend! More on that later, but first, let's talk about the Stress Tests. Personally I could just as easily forget about them, because as I've said over and over again, The Gov't wasn't going to "spook" the markets with "true results"... This whole "exercise" is a just another effort to make us all "feel good"...

OK, the rumor mill has finally been shut down, and the facts, as the Gov't would let us know them to be, are out... Let's take a gander at the results!

The Wall Street Journal (WSJ) reported it like this: 10 of the 19 largest U.S. Financial Institutions will be required to raise a combined $75 Billion in new capital.

The Washington Post (WP) reported it like this: Nine of the 19 banks do not need any new capital at all.

It's all in the way you word it... Both of them are correct... The WSJ tells it like I think most people would want to hear it, while the WP, is for the Polly Annas of the world!

When it's all said and done... This feel good circus is now over, and we can get back to dealing with the financial meltdown, deficit spending, China, and other things that are easier for us to deal with, like the story that came across the screens yesterday regarding credit card charge offs, than a feel good circus! Yes, the credit card charge offs are up 44% VS last year... Now, isn't that one of those things that make you go, oooooooohhhhhh nooooooooo!

The currencies drifted most of the day yesterday waiting for the stress tests results, and then rallied at the end of the day with the euro pushing past 1.34 once again. The euro has fallen back below that figure again this morning, but remains close to the 1.34 figure.

Yesterday, the European Central Bank (ECB) did what I said would be the prudent thing to do, if you "had" to do it, and cut rates only 25 BPS, instead of the 50 BPS the markets were expecting. The euro had to deal with the dolts that think larger rate cuts are what values a currency... But, as I said before, the ECB wants to be able to come back to the rate cut table, if needed, and cut rates again.

Unfortunately for the euro going forward is the fact that ECB President Trichet, finally gave in to the "weak links" in the European Union, and announced that the ECB would begin to buy bonds to support the credit markets. This move was fiercely opposed by Germany's Central Bank, the Bundesbank and it's President, Axel Weber. I'm with the Bundesbank on this one... To bad Trichet "gave in"... This move now throws the European Union on the roster of nations employing Quantitative Easing... And you know where I stand with that!

Well... Today is the Jobs Jamboree for April... Yesterday, the Initial Jobless Claims fell from 635K the previous week to 601K... And, just like I said they would... The media was all over this move, pointing out that this is mostly likely an indication that the recession is coming to an end. Well... Today's Jobs Jamboree is expected to show a fall in jobs lost too... I guess they haven't polled Chrysler and GM workers... But any way, the "experts" believe April's figure will be right at 600,000, down from last month's 663,000... That's quite a ride down the slippery slope don't you think? I'm going to say that 600,000 is too "pie in the sky" and actual number will be disappointing compared to 600K. But, if it shows a figure below last month's 663K, then again, we'll hear about how all is right on the night, and happy days are here again...

That should boost risk assets... Should...

OK... About two months ago, I wrote to you all, and said I wanted to hear from the people that owned or worked at businesses that were doing well... I called them feel good stories, and this time "feel good" had a good connotation! First I was gone for March, then in April I kept forgetting to deal with it on a Friday... But not today! Today, I give you the first feel good story during this recession... A company that's doing well, despite all the rot on the vine in the economy...

So, here's how it will work... After the currency round-up, and final sign off, I'll tell you about this week's choice... So... Let's go to the Big Finish, and get this Fantastico Friday started!

Currencies today 5/8/09: A$ .7590, kiwi .5965, C$ .8610, euro 1.3405, sterling 1.5050, Swiss .8860, rand 8.4075, krone 6.4675, SEK 7.85, forint 208, zloty 3.25, koruna 19.88, yen 99.40, sing 1.4650, HKD 7.75, INR 49.34, China 6.8217, pesos 13.10, BRL 2.110, dollar index 83.78, Oil $57.71, Silver $13.96, and Gold... $916.80

That's it for today... An absolutely beautiful day at the ballpark yesterday, blue skies, bright sun, green grass, and a sea of red in the stands... If you don't know what I'm talking about, come to a game in St. Louis, everyone attending the game is in their Cardinals gear! Our munchkin... St. Louis' own Mickey Carroll who was a munchkin in my all time fave movie, The Wizard of Oz, died yesterday... And then finally, Sunday is Mother's Day... If you can, give your mother a great big hug, because... She's YOUR Mother! I lost my mom on New Year's Eve 1997, and miss her greatly, as she was always there for me when I was a youngster, and young adult... Always... And I mean Always... OK... I'll start getting sentimental here, so I'll just say, HAPPY MOTHER'S DAY to all the mothers out there... You are special! OK, let's have a Fantastico Friday, and don't forget the recessions feel good story follows! BYE!

>>>>>> St. Louis based Coolfire Media (www.coolfiremedia.com <http://www.coolfiremedia.com> ) has survived and even prospered in the recession.  Companies are now looking for new outlets to reach potential clients - it is here where we have found our niche.  From late 2007 to 2009, we have doubled in size and expanded our list of services to better serve our clients. We produce ideas, strategy, commercials, branded videos, websites, branded applications, radio spots, meetings and more. We have become an integrated digital media company.  We collaborate with advertising agencies, corporations, organizations and entrepreneurs.  Our work garners results, and when our clients do well we collaborate on future projects. We have a fun job and we have a good time doing it.

We are optimistic about the prospects for the US and for our place in the economy. With a steady stream of new clients, the addition of some new team members, and beginning the construction of our studio expansion, we feel fortunate and confident knowing things are moving in the right direction.

>>>>> hope you liked it!

Chuck Butler
EverBank World Markets

Posted 05-08-2009 10:10 AM by Chuck Butler